Google released its core algorithm update in August 2024, aiming to elevate valuable content and reduce the visibility of SEO-focused material in search results.
Announced on X (formerly Twitter), with further details provided on Google’s blog, the update emphasizes quality content.
Google’s statement reads:
“Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Key facts about the August core update
Google’s core updates are designed to highlight content that is genuinely helpful to users. These updates target information created primarily for SEO rather than user benefit.
According to Google, the update reflects recent feedback from stakeholders and content creators. The company reaffirms its commitment to offering top-notch material from various sources, including smaller, independent websites. This update also aims to more accurately reflect improvements made by websites.
Extended rollout period
The complete rollout of this core update could take up to one month, as noted on the Google Search Status dashboard. This phased deployment is typical for significant updates, allowing the changes to propagate through Google’s vast index.
Advice for Webmasters
Google has also updated its help page on core updates, providing in-depth guidance for website owners and SEO specialists who may notice changes in their search rankings. This advice emphasizes the importance of producing high-quality, original content and offers insights on responding to ranking fluctuations.
Implications for the industry
Core updates often cause shifts in search engine results pages (SERPs) across all industries. While Google emphasizes high-quality content, it doesn’t offer quick fixes for ranking declines. SEOs and website owners are advised to monitor their analytics closely as the rollout progresses, ensuring their content aligns with Google’s focus on user value.
As the effects of the August 2024 update unfold, Search Engine Journal (SEJ) will continue to provide analysis and expert opinions.
Updated guidance for core updates
Alongside the August 2024 core update, Google has revised its guidelines on core algorithm changes. These updates offer more practical advice for website owners and SEO specialists affected by the changes.
Key modifications in the updated guidance include:
- New sections on analyzing traffic declines and significant position changes using Search Console.
- Recommendations for improving content that prioritize substantial updates over quick fixes.
- Insights on the expected timeframe for seeing ranking changes after implementing enhancements.
- The removal of several explanations regarding the nature of core updates.
Unrelated search ranking error
While the August 2024 core update is being rolled out, Google has acknowledged an unrelated issue affecting search results. This bug is not connected to the core update.
Google is actively working on a fix and expects to provide an update within twelve hours. SEJ is providing real-time updates on this developing story.
The August 2024 Google core update underscores the importance of prioritizing valuable, user-centric content over SEO-driven material, reinforcing Google’s commitment to enhancing the search experience. As the update rolls out over the next month, webmasters and SEO specialists should focus on creating high-quality content and closely monitor their analytics to adapt to the evolving search landscape.
(Tashia Bernardus)