78% of marketers intend to raise their marketing expenditure, despite 21% of brands stating that it is tough to recruit influencers. The moment to start using social media to earn extra money is now!
Even if producing content takes time, you may still create content even if you don’t have six hours in a day. Although social media management can be difficult, this article will show you how to create legitimate, automated social media material that can be sold for a part-time hourly wage.
Social media networks:
Six social media sites are covered in this article; as a creator, you need to decide which ones work best for your target market and niche.
Before adding more, you should stick to using two social media networks until you have a firm grasp of them. We are reviewing the following platforms:
- TikTok
- X (Twitter)
- Youtube
Social media content planner/calendar
Drafting a schedule that specifies what content should be uploaded when and to which platforms. By keeping your material consistent across all social media channels, you can ensure that the key topics are covered.
Social media platforms
Quality always wins over quantity when it comes to social media consistency across all platforms. It is crucial to choose the platform that will work best for your target audience, your specialty, and the kind of content you want to produce. Trying a different social media platform could be an easy fix if you can publish on it often and the content is of high quality.
If you’re completely unsure about which platform to use, determine:
What are you trying to achieve?
What kind of content are you hoping to publish? (written, visual, photographic, etc.)
Using those responses, then:
Facebook: promotes community, is an excellent platform for businesses, and works well for local events and promotions. Pictures and videos are the finest types of content.
YouTube: Attracts new users; videos, how-to videos, and instructional information are the best-performing types of content
Instagram: A terrific way to stay in touch with current customers. Artfully done videos and photographs perform well on the platform, making it ideal for creatives and visual brands.
LinkedIn: A fantastic resource for business networking and connection. Carousels, links, and images with text-style posts that share significant field-related content are the best-performing content types.
Twitter: An excellent platform for interacting with other creators and businesses. Posts that are threaded, and contain graphics or brief videos work best to discuss news, public relations, and conversational subjects.
Pinterest: Works well for shoppable content, affiliate links, infographics, photos, and visually appealing flat pins with descriptive rich in keywords. It is also an excellent place to drive traffic.
TikTok: While generating revenue and drawing in new users, TikTok is primarily an entertainment platform. The top-performing instructional and entertaining videos on TikTok are videos.
Documentation of content generation
Among the things on this schedule are:
1. Using your phone to record content and attempt to get as much raw footage as possible.
2. Photographion – Utilizing your phone to capture three to four distinct perspectives and variations in illumination
3. Editing – Using Capcut or Adobe software, remove any blank areas, add captions, crop if necessary, add a title and finish the video.
4. Visuals – All visuals are made using Canva or a similar program, from the covers to the posts. Using the same graphic week after week can harm your performance; switch up the colors and images instead. The most convenient thing would be to have templates for at least a month.
5. Captioning and scheduling: You can either write your own or use a template for each post, then schedule and post it. All of these platforms—aside from Twitter, where posts can be made in real-time—allow you to schedule posts in advance using their app. Using a tool like Buffer can also be helpful.
7. Engagement – While there are many methods to interact with your audience, making a brief engagement to-do list can be useful. I’ll add the ones I’ve already utilized.
In conclusion
Always keep in mind that the right course of action is the one that is controllable, efficient, and pleasurable. The most important component of success on social media is consistency. Having two high-quality posts every week will help your account expand more quickly than ten low-quality posts spread throughout the week.
This content development structure can be improved to produce better outcomes and make the process go more smoothly.
(Tashia Bernardus)