The scientist Robert Cialdini, who pioneered the concept of social proof and studied it, stated that “we view a behavior as more correct in a given situation to the degree that we see others performing it” in his 1984 book Influence: The Psychology of Persuasion. People who lack self-awareness tend to mimic the actions of others—it’s everywhere. Social media presence, dress rules, and networking etiquette are all frequently influenced by what other people are doing. Establishing a standard that others can easily imitate is known as social proof.
It’s wise to use social proof in your marketing, and you can never use it enough. You should use ChatGPT’s assistance to increase sales.
Social proof is essential for your business, and ChatGPT can help you achieve it
The numbers are real. While 69% of customers would feel more comfortable doing business with a company that has received excellent reviews, 74% of respondents said that a long, in-depth review was not crucial to their decision-making process. Testimonials don’t have to be lengthy, but they must be provided. Note down every compliment a consumer gives you on your product and utilise them for packaging, social media, and even your website.
“Write a brief and interesting email requesting a testimonial from a happy customer. The email should thank them for their support, emphasise the importance of their comments, and invite them to share their positive experiences with our service or product. Make sure it conveys our brand’s voice, [explains voice], while remaining short and personal”.
Add an attention-grabbing subject line and a heartfelt, appreciative closing. A simple request for a testimonial should state how the recipient’s endorsement could assist others in making wise judgments. Make sure the entire conversation is polite and grateful.
Emphasise your professional qualifications
People have an addiction to authority. Buyers can be convinced that you are knowledgeable about your field by an official uniform or title, an endorsement from a reputable brand, or even just that blue tick on Twitter. Use your credentials to boost customer confidence in your company. Also, look for every statistic you can find and utilise all of the associations. Additionally, gather details about your clientele, including the number of well-known companies you serve and the honours and certificates you have earned.
If you’re providing a service, perhaps even your degree or credentials. Use ChatGPT to locate information you already possess that may be presented to potential clients engagingly and helpfully. Once you have it, make sure everyone can see it on your website and anywhere else you are online.
“I aim to showcase my company’s qualifications in order to draw in and reassure prospective clients. [Describe your business] is what I do. As a marketing consultant, go over each company’s credentials, customer base, list of important clients, honours or awards, affiliations in associations for professionals in the field, and other pertinent information to learn about its capabilities”.
Compose review answers
Brightlocal reports that 88% of customers are more likely to patronise a company if they can see that the owner answers to all reviews, whether favourable or unfavourable. It makes sense to reply if you’re active on Google, YouTube (with your own channel or when people mention you), or any other platform where users post reviews. Future clients are observing you and every review is an opportunity to address any concerns, show your concern, and prove your knowledge. It’s also a chance to deflect any criticism directed towards your company.
With pride, leave out individuals
Contrary to popular belief, you don’t want every review that you receive for your company to be positive. Additionally, 40% of customers stated that excessive positivity would raise suspicions about a phoney review, while 32% stated that excessive negativity would raise suspicions about the phoniness of the review material, according to Bright Local. Don’t let overly enthusiastic compliments damage your prospects of gaining a client. Instead, make creative use of reviews to help you weed out the ones you don’t want.
Develop case analyses
Different needs exist before a customer makes a purchase. Some people merely need to feel at ease, while others require facts or figures. Include case studies on your website to increase the likelihood that it will appeal to all three and explain how your offerings have been used and profited by others who are similar to them. Talk about the issue your business assisted them with, detail how they resolved it, and encourage potential clients to picture you taking care of their own needs. Create some inquiries for satisfied customers using this prompt, then share them as case studies to attract new business.
Social proof messaging is prompted by ChatGPT (and increased conversions)
Make purchasing decisions simple for people. Give them instances of satisfied clients who, like them, made the decision to purchase from you and are delighted about it. If you execute this correctly, more and more people will be drawn to your social proof, and your business will grow seemingly overnight.
Inquire politely about testimonials and emphasise your professional qualifications to establish credibility. React to online reviews, both good and bad, proudly leave out everyone but your ideal client, and create lengthy case studies based on in-depth questionnaires. Instead of letting social proof bring you down, work things out and observe the results.
(Tashia Bernardus)